Posted: 17-Oct-2020
Marketing and Communication Unit Manager
Foreign Trade Bank of Cambodia (FTB)

FTB is Cambodia's first and foremost bank. It is a private commercial bank and has been providing customers with safe and reliable banking services for 40 years. The Bank was created following Sub-decree No. 1213 dated 10 October 1979 under the former regime of the State of Cambodia. In 2000, the Bank was separated from the direct management of the National Bank of Cambodia ("the Central Bank") in order to transform its permanent identity into a state-owned commercial bank in Cambodia with the features of a Public Economic Enterprise and with the intention of conducting autonomous business operations. In January 2001, the Bank obtained its banking license from the Central Bank to operate as a commercial bank in the Kingdom of Cambodia for a period of three years starting from 4 January 2001. This was the first license granted to enable the Bank to operate as a separate legal entity independent from the Central Bank's direct management. On 8 January 2004, the Bank obtained its 2nd banking license from the Central Bank for a period of three years starting from that date. The Bank now holds a commercial banking license, which was renewed for an indefinite period, on 21 December 2006 On 31 December 2002, the Ministry of Economy and Finance ("MEF") announced, through a Statement of Intent, the privatisation of the Bank as part of the reform of the financial sector of the Royal Government of Cambodia. On 28 October 2005 the shareholders of the Bank, represented by the Privatisation Committee, entered into a sales agreement with Canadia Bank and ING Holding Company. The Central Bank sold its 20% shareholding in the Bank and MEF reduced its 80% shareholding to 10%. In 2009, in accordance with the recommendation of the Central Bank, Canadia Bank reduced its shares from 48% to 15.22% and 2 new private shareholders having respectively a share of 15.39%, entered the capital of FTB. The Bank's Memorandum and Articles of

Location
Phnom Penh
Working time
Full Time
Closing Date
15-Nov-2020

Job Description

Manage and coordinate all marketing events, advertising and promotional activities for the Bank.
Develop, executive and maintain marketing strategies/ plans to meet agreed business objectives.
Develop creative design concept, and coordinate with design team to produce high-quality artworks in compliance with branding guidelines.
Take the lead to build FTB branding and image to the public and stakeholders.
Conduct market research to determine market requirements for existing and future products.
Study and analyze the competitors’ digital and social media campaigns to recommend the effective strategies.
Oversee development of advertising and marketing materials including products product brochures and other publications.
Prepare speeches and press releases.
Identify sponsorship opportunities, make recommendation, and execute agreed sponsorship activities.Secure article placements and coverage of news on transactions/events
Develop Web Database Application on FTB’s website.
Design or create materials for promotion through various channels.

Job Requirements

Bachelor’s Degree or MBA in Marketing, Management, Finance and Banking or related field.
At least 4 years of experience in marketing management with Banking sector/MFI.
Strong leadership and project management skills with a thorough knowledge of marketing, and event management.
Ability and experience in market, segment analysis, development and preparation of segment marketing plans and strategies
Experience with electronic design tools, such as Photoshop, Illustrator, Corel Draw, and other graphics tools.
Experience with designing
Strong understanding of media network in Cambodia
High initiative, commitment, good communication and problem solving skills.
A strong desire to work in a team and deal with challenge
Computer literacy and English language proficiency

Contact detail
Contact Name : HR Department
Address : Phnom Penh Building No. 33 C-D, Tchecoslovaquie Blvd (169), Sangkat Veal Vong, Khan 7 Makara, Phnom Penh
Phone : 023862111
Email :

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